OVER ⅓ OF INSTAGRAM USERS HAVE USED THE APP TO PURCHASE A PRODUCT ONLINE
We just have one word: sales. At the end of the day, sales are what most business owners are striving for, and it’s no different when it comes to the benefits of Instagram. Sales guide the bottom line, and trying to learn how to increase sales is probably the main reason you’re reading this blog! And we don’t blame you.
It’s important to know that what you’re investing in is worth it (aka is going to provide a return on your investment)! So how worth it is Instagram? Well, let’s take a look at some of the facts.
Over ⅓ of Instagram users have used Instagram to purchase a product online, making them 70% more likely to do so than non-Instagram users.
INSTAGRAM’S AD PLATFORM HAS ACCESS TO THE MOST ADVANCED SOCIAL MEDIA ADVERTISING TARGETING OPTIONS AVAILABLE
Now that we’ve established how many Instagram users there are and how likely they are to purchase, let’s talk about how to leverage this data to your advantage.
As stated previously, Instagram was bought out by Facebook CEO Mark Zuckerberg a few years back. Due to this, Instagram’s capabilities rapidly broadened to start matching Facebook’s capabilities.
Retargeting means targeting people again who have somehow already seen or heard of your brand and business.
The most common form of retargeting is targeting your website visitors who haven’t made a purchase yet (or filled out a contact us form, or completed whatever action you’re wanting them to take on your site). Instagram offers this and more!
SALES AND LEADS ARE TRACKABLE THROUGH INSTAGRAM ADS SO YOU CAN SEE CLEAR ROI
This benefit of Instagram may seem obvious, but you’d be surprised at how many companies invest into platforms without gauging the effectiveness of it! Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has.